1. Pick “macro” over “micro” Micro conversions are supposed to contribute to macro conversions, but this is not always the case. If you have no substance at the end of the conversion funnel, no amount of “courtship” will convince your visitors to convert. In as much as you focus on various steps of micro conversions, Read more about 7 Killer E-Commerce Conversion Rate Optimization Tips[…]

If your conversion rates are dipping or stagnating despite your best efforts at CRO, you must be doing something wrong. Most E-commerce retailers don’t know they are making mistakes until it is too late. Here are 7 common ones you should consider. 1. Putting all your eggs into the optimization basket Optimization can improve your Read more about 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making[…]

Conversion optimization is not as easy as it is made out to be. It demands an investment of time and resources. It involves collecting customer insights, finding the hindrances to conversion then testing your optimization ideas. The whole process usually involves shooting in the dark trying to find a strategy that works. However, there are Read more about 5 Easy eCommerce Conversion Optimization Principles[…]

When it comes to conversion rate optimization, there are many different strategies. Each E-commerce site is different and often requires a custom CRO campaign. Things like current conversion rates, products being sold, target audience, etc. have to be factored in when coming up with an optimization strategy. However, some conversion optimization ideas feature in all Read more about 5 Conversion Optimization Ideas to Implement in Your E-Commerce Store[…]